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For 15 years, I’ve been honing a broad UX skillset with organizations across Enterprise B2B industries. My work has followed an education in Computer Science and Human-Centered Computing. This is the work I’m proud of.

running-man

Portfolio

Work History

Portfolio

Select case studies from past projects

Case study collage
Case study collage

Leading the digital transformation of ExxonMobil Low Carbon Solutions

Unifying four agencies under a single UX-led vision to enable digital transformation for ExxonMobil’s Low Carbon Solutions business unit.

Energy

2024 Q1 - 2025 Q4

Case study collage
Case study collage

Redesigning an enterprise ecosystem tracking tool for Robert Wood Johnson Foundation

A UX redesign for RWJF’s digital properties tracking tool improving efficiency of managing 700+ websites.

Public Health

2024 Q2 - 2025 Q2

Case study collage

Architecting an IA and navigation overhaul for Panasonic Connect

Driving alignment and efficiency for Panasonic Connect through IA, taxonomy, & navigation design.

Technology

2025 Q2

Work History

UX Director

MRM , McCann Worldgroup

2024-Present

Salt Lake City, UT

Hybrid

Select Clients:

ExxonMobil Low Carbon Solutions

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Corebridge Financial (formerly AIG)

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Panasonic

bullet-decor

Cisco

Achievements

Accelerated collaboration and reduced project friction for the ExxonMobil LCS digital experience by uniting four disconnected agency teams under a shared vision, establishing governance practices, optimizing delivery tools, and creating the guardrails that turned competing approaches into a single, focused direction.

Directed UX strategy for Corebridge Financial’s MarketLock RILA website: Designed and optimized the website that communicated a complex investment product to advisors and investors, helping Corebridge achieve its largest-ever product launch and a 40% increase in premiums and deposits within its Individual Retirement business.

Introduced scalable governance models: Designed frameworks and tools that enabled distributed teams to innovate confidently within defined constraints, improving quality and reducing redundant design work.

Expanded leadership scope: acted as a UX lead supporting the growth of Cisco’s MUSE Design System, managing four direct reports and establishing cross-organizational alignment between UX and engineering teams.

Created environments for design excellence: Balanced structure and autonomy, helping teams align on intent while delivering with speed and consistency.

Skills:

Team Leadership

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UX Strategy

bullet-decor

Design Governance

bullet-decor

Enterprise UX

bullet-decor

Design Systems

bullet-decor

Financial Services UX

bullet-decor

Energy Sector UX

bullet-decor

Stakeholder Alignment

bullet-decor

Systems Thinking

bullet-decor

Cross-Functional Facilitation

UX Manager

MRM , McCann Worldgroup

2019-2024

Salt Lake City, UT

Hybrid

Select Clients:

Verizon Business Group

bullet-decor

GSK Health

bullet-decor

LEQVIO

bullet-decor

AUVI-Q

bullet-decor

Robert Wood Johnson Foundation

Achievements

Unified Verizon’s fragmented web ecosystem, leading UX for the Site Unification and Support System redesign—streamlining navigation, simplifying user tasks, and improving digital self-service efficiency.

Introduced accessibility as a design pillar, co-creating McCann Worldgroup’s DE&I Accessibility Initiative with a practical checklist and training program adopted agency-wide.

Established cross-office collaboration models connecting MRM West (Salt Lake City) and Princeton teams to deliver cohesive UX across multiple pharma brands, increasing delivery efficiency and design consistency.

Elevated agency thought leadership, hosting Lunch & Learn sessions and mentoring emerging UX talent across disciplines.

Skills:

UX Leadership

bullet-decor

Design Systems

bullet-decor

Accessibility

bullet-decor

Enterprise UX

bullet-decor

Pharma & Healthcare UX

bullet-decor

Stakeholder Management

bullet-decor

Mentorship

bullet-decor

Process Optimization

bullet-decor

Workshop Facilitation

bullet-decor

Prototyping & Testing

UX Designer

MRM , McCann Worldgroup

2015-2019

Salt Lake City, UT

Select Clients:

Verizon Enterprise Solutions

bullet-decor

Verizon Wireless

bullet-decor

Cisco

bullet-decor

3M

bullet-decor

SAIC

bullet-decor

Sam’s Club

Achievements

Defined and optimized information architecture for Verizon Enterprise Solutions, making technical product content accessible and improving lead conversion.

Developed reusable wireframe and component templates that accelerated project ramp-up and improved cross-team consistency.

Supported multi-client projects (Cisco, 3M, SAIC, Fitbit, Sam’s Club) that strengthened adaptability across industries and design challenges.

Skills:

Information Architecture

bullet-decor

Interaction Design

bullet-decor

Usability Testing

bullet-decor

Design Documentation

bullet-decor

Wireframing

bullet-decor

Design Documentation

bullet-decor

Cross-Functional Collaboration

bullet-decor

Enterprise UX

bullet-decor

Axure

bullet-decor

Omnigraffle

UX Designer

Graduation Alliance

2013-2014

Salt Lake City, UT

I designed and guided development for a gamification UI dashboard informed by hands-on user research that significantly improved student engagement and retention. This work contributed to Graduation Alliance achieving a 25% higher efficacy rate compared to similar dropout recovery programs for students who had been historically underserved by conventional educational systems.

Achievements

Significantly increased student platform engagement through achievement-based progression systems and milestone celebrations aligned with educational goals.

Improved course completion rates via intuitive navigation flows and reduced cognitive load across multi-user interfaces.

Enhanced student retention through personalized dashboard experiences that celebrated incremental progress and maintained motivation.

Skills:

User-centered Design

bullet-decor

Product Design

bullet-decor

Customer Experience Strategy

bullet-decor

Behavioral Analysis

bullet-decor

User Research & Analysis

Accessibility Engineer

Certiport

2010-2012

American Fork, UT

Built screen reader compatibility solutions for Certiport digital certification testing platforms using ActionScript 3, Flash Builder, and Java. Solved the complex technical challenge of enabling JAWS, NVDA, and other assistive technologies to access secure testing content without compromising exam security protocols.Implemented ARIA labeling, focus management, and accessible navigation patterns that established systematic accessibility standards across Certiport's global network of 14,000+ authorized testing centers.

Skills:

Digital Accessibility

bullet-decor

Software Development 

bullet-decor

User Acceptance Testing

bullet-decor

Front-End Development

bullet-decor

Accessibility Compliance

Brendan Kelly UX Site Logo

home

Work

practices

Let’s Connect

Home

/

Work

Work

For 15 years, I’ve been honing a broad UX skillset with organizations across Enterprise B2B industries. My work has followed an education in Computer Science and Human-Centered Computing. This is the work I’m proud of.

Portfolio

Work History

Portfolio

Select case studies from past projects

Case study collage
Case study collage

Leading the digital transformation of ExxonMobil Low Carbon Solutions

Unifying four agencies under a single UX-led vision to enable digital transformation for ExxonMobil’s Low Carbon Solutions business unit.

Energy

2024 Q1 - 2025 Q4

Case study collage
Case study collage

Redesigning an enterprise ecosystem tracking tool for Robert Wood Johnson Foundation

A UX redesign for RWJF’s digital properties tracking tool improving efficiency of managing 700+ websites.

Public Health

2024 Q2 - 2025 Q2

Case study collage

Architecting an IA and navigation overhaul for Panasonic Connect

Driving alignment and efficiency for Panasonic Connect through IA, taxonomy, & navigation design.

Technology

2025 Q2

Work History

2024-Present

Salt Lake City, UT

Hybrid

UX Director

MRM , McCann Worldgroup

Select Clients:

ExxonMobil Low Carbon Solutions

bullet-decor

Corebridge Financial (formerly AIG)

bullet-decor

Panasonic

bullet-decor

Cisco

Achievements

Accelerated collaboration and reduced project friction for the ExxonMobil LCS digital experience by uniting four disconnected agency teams under a shared vision, establishing governance practices, optimizing delivery tools, and creating the guardrails that turned competing approaches into a single, focused direction.

Directed UX strategy for Corebridge Financial’s MarketLock RILA website: Designed and optimized the website that communicated a complex investment product to advisors and investors, helping Corebridge achieve its largest-ever product launch and a 40% increase in premiums and deposits within its Individual Retirement business.

Introduced scalable governance models: Designed frameworks and tools that enabled distributed teams to innovate confidently within defined constraints, improving quality and reducing redundant design work.

Expanded leadership scope: acted as a UX lead supporting the growth of Cisco’s MUSE Design System, managing four direct reports and establishing cross-organizational alignment between UX and engineering teams.

Created environments for design excellence: Balanced structure and autonomy, helping teams align on intent while delivering with speed and consistency.

Skills:

Team Leadership

bullet-decor

UX Strategy

bullet-decor

Design Governance

bullet-decor

Enterprise UX

bullet-decor

Design Systems

bullet-decor

Financial Services UX

bullet-decor

Energy Sector UX

bullet-decor

Stakeholder Alignment

bullet-decor

Systems Thinking

bullet-decor

Cross-Functional Facilitation

2019-2024

Salt Lake City, UT

Hybrid

UX Manager

MRM , McCann Worldgroup

Select Clients:

Verizon Business Group

bullet-decor

GSK Health

bullet-decor

LEQVIO

bullet-decor

AUVI-Q

bullet-decor

Robert Wood Johnson Foundation

Achievements

Unified Verizon’s fragmented web ecosystem, leading UX for the Site Unification and Support System redesign—streamlining navigation, simplifying user tasks, and improving digital self-service efficiency.

Introduced accessibility as a design pillar, co-creating McCann Worldgroup’s DE&I Accessibility Initiative with a practical checklist and training program adopted agency-wide.

Established cross-office collaboration models connecting MRM West (Salt Lake City) and Princeton teams to deliver cohesive UX across multiple pharma brands, increasing delivery efficiency and design consistency.

Elevated agency thought leadership, hosting Lunch & Learn sessions and mentoring emerging UX talent across disciplines.

Skills:

UX Leadership

bullet-decor

Design Systems

bullet-decor

Accessibility

bullet-decor

Enterprise UX

bullet-decor

Pharma & Healthcare UX

bullet-decor

Stakeholder Management

bullet-decor

Mentorship

bullet-decor

Process Optimization

bullet-decor

Workshop Facilitation

bullet-decor

Prototyping & Testing

2015-2019

Salt Lake City, UT

UX Designer

MRM , McCann Worldgroup

Select Clients:

Verizon Enterprise Solutions

bullet-decor

Verizon Wireless

bullet-decor

Cisco

bullet-decor

3M

bullet-decor

SAIC

bullet-decor

Sam’s Club

Achievements

Defined and optimized information architecture for Verizon Enterprise Solutions, making technical product content accessible and improving lead conversion.

Developed reusable wireframe and component templates that accelerated project ramp-up and improved cross-team consistency.

Supported multi-client projects (Cisco, 3M, SAIC, Fitbit, Sam’s Club) that strengthened adaptability across industries and design challenges.

Skills:

Information Architecture

bullet-decor

Interaction Design

bullet-decor

Usability Testing

bullet-decor

Design Documentation

bullet-decor

Wireframing

bullet-decor

Design Documentation

bullet-decor

Cross-Functional Collaboration

bullet-decor

Enterprise UX

bullet-decor

Axure

bullet-decor

Omnigraffle

2013-2014

Salt Lake City, UT

UX Designer

Graduation Alliance

I designed and guided development for a gamification UI dashboard informed by hands-on user research that significantly improved student engagement and retention. This work contributed to Graduation Alliance achieving a 25% higher efficacy rate compared to similar dropout recovery programs for students who had been historically underserved by conventional educational systems.

Achievements

Significantly increased student platform engagement through achievement-based progression systems and milestone celebrations aligned with educational goals.

Improved course completion rates via intuitive navigation flows and reduced cognitive load across multi-user interfaces.

Enhanced student retention through personalized dashboard experiences that celebrated incremental progress and maintained motivation.

Skills:

User-centered Design

bullet-decor

Product Design

bullet-decor

Customer Experience Strategy

bullet-decor

Behavioral Analysis

bullet-decor

User Research & Analysis

2010-2012

American Fork, UT

Accessibility Engineer

Certiport

Built screen reader compatibility solutions for Certiport digital certification testing platforms using ActionScript 3, Flash Builder, and Java. Solved the complex technical challenge of enabling JAWS, NVDA, and other assistive technologies to access secure testing content without compromising exam security protocols.Implemented ARIA labeling, focus management, and accessible navigation patterns that established systematic accessibility standards across Certiport's global network of 14,000+ authorized testing centers.

Skills:

Digital Accessibility

bullet-decor

Software Development 

bullet-decor

User Acceptance Testing

bullet-decor

Front-End Development

bullet-decor

Accessibility Compliance

Brendan Kelly UX Site Logo

Brendan Kelly

home

Work

practices

Let’s Connect

Home

/

Work

Work

For 15 years, I’ve been honing a broad UX skillset with organizations across Enterprise B2B industries. My work has followed an education in Computer Science and Human-Centered Computing. This is the work I’m proud of.

Portfolio

Work History

Portfolio

Select case studies from past projects

Case study collage
Case study collage

Leading the digital transformation of ExxonMobil Low Carbon Solutions

Unifying four agencies under a single UX-led vision to enable digital transformation for ExxonMobil’s Low Carbon Solutions business unit.

Energy

2024 Q1 - 2025 Q4

Case study collage
Case study collage

Redesigning an enterprise ecosystem tracking tool for Robert Wood Johnson Foundation

A UX redesign for RWJF’s digital properties tracking tool improving efficiency of managing 700+ websites.

Public Health

2024 Q2 - 2025 Q2

Case study collage

Architecting an IA and navigation overhaul for Panasonic Connect

Driving alignment and efficiency for Panasonic Connect through IA, taxonomy, & navigation design.

Technology

2025 Q2

Work History

2024-Present

Salt Lake City, UT

Hybrid

UX Director

MRM , McCann Worldgroup

Select Clients:

ExxonMobil Low Carbon Solutions

bullet-decor

Corebridge Financial (formerly AIG)

bullet-decor

Panasonic

bullet-decor

Cisco

Achievements

Accelerated collaboration and reduced project friction for the ExxonMobil LCS digital experience by uniting four disconnected agency teams under a shared vision, establishing governance practices, optimizing delivery tools, and creating the guardrails that turned competing approaches into a single, focused direction.

Directed UX strategy for Corebridge Financial’s MarketLock RILA website: Designed and optimized the website that communicated a complex investment product to advisors and investors, helping Corebridge achieve its largest-ever product launch and a 40% increase in premiums and deposits within its Individual Retirement business.

Introduced scalable governance models: Designed frameworks and tools that enabled distributed teams to innovate confidently within defined constraints, improving quality and reducing redundant design work.

Expanded leadership scope: acted as a UX lead supporting the growth of Cisco’s MUSE Design System, managing four direct reports and establishing cross-organizational alignment between UX and engineering teams.

Created environments for design excellence: Balanced structure and autonomy, helping teams align on intent while delivering with speed and consistency.

Skills:

Team Leadership

bullet-decor

UX Strategy

bullet-decor

Design Governance

bullet-decor

Enterprise UX

bullet-decor

Design Systems

bullet-decor

Financial Services UX

bullet-decor

Energy Sector UX

bullet-decor

Stakeholder Alignment

bullet-decor

Systems Thinking

bullet-decor

Cross-Functional Facilitation

2019-2024

Salt Lake City, UT

Hybrid

UX Manager

MRM , McCann Worldgroup

Select Clients:

Verizon Business Group

bullet-decor

GSK Health

bullet-decor

LEQVIO

bullet-decor

AUVI-Q

bullet-decor

Robert Wood Johnson Foundation

Achievements

Unified Verizon’s fragmented web ecosystem, leading UX for the Site Unification and Support System redesign—streamlining navigation, simplifying user tasks, and improving digital self-service efficiency.

Introduced accessibility as a design pillar, co-creating McCann Worldgroup’s DE&I Accessibility Initiative with a practical checklist and training program adopted agency-wide.

Established cross-office collaboration models connecting MRM West (Salt Lake City) and Princeton teams to deliver cohesive UX across multiple pharma brands, increasing delivery efficiency and design consistency.

Elevated agency thought leadership, hosting Lunch & Learn sessions and mentoring emerging UX talent across disciplines.

Skills:

UX Leadership

bullet-decor

Design Systems

bullet-decor

Accessibility

bullet-decor

Enterprise UX

bullet-decor

Pharma & Healthcare UX

bullet-decor

Stakeholder Management

bullet-decor

Mentorship

bullet-decor

Process Optimization

bullet-decor

Workshop Facilitation

bullet-decor

Prototyping & Testing

2015-2019

Salt Lake City, UT

UX Designer

MRM , McCann Worldgroup

Select Clients:

Verizon Enterprise Solutions

bullet-decor

Verizon Wireless

bullet-decor

Cisco

bullet-decor

3M

bullet-decor

SAIC

bullet-decor

Sam’s Club

Achievements

Defined and optimized information architecture for Verizon Enterprise Solutions, making technical product content accessible and improving lead conversion.

Developed reusable wireframe and component templates that accelerated project ramp-up and improved cross-team consistency.

Supported multi-client projects (Cisco, 3M, SAIC, Fitbit, Sam’s Club) that strengthened adaptability across industries and design challenges.

Skills:

Information Architecture

bullet-decor

Interaction Design

bullet-decor

Usability Testing

bullet-decor

Design Documentation

bullet-decor

Wireframing

bullet-decor

Design Documentation

bullet-decor

Cross-Functional Collaboration

bullet-decor

Enterprise UX

bullet-decor

Axure

bullet-decor

Omnigraffle

2013-2014

Salt Lake City, UT

UX Designer

Graduation Alliance

I designed and guided development for a gamification UI dashboard informed by hands-on user research that significantly improved student engagement and retention. This work contributed to Graduation Alliance achieving a 25% higher efficacy rate compared to similar dropout recovery programs for students who had been historically underserved by conventional educational systems.

Achievements

Significantly increased student platform engagement through achievement-based progression systems and milestone celebrations aligned with educational goals.

Improved course completion rates via intuitive navigation flows and reduced cognitive load across multi-user interfaces.

Enhanced student retention through personalized dashboard experiences that celebrated incremental progress and maintained motivation.

Skills:

User-centered Design

bullet-decor

Product Design

bullet-decor

Customer Experience Strategy

bullet-decor

Behavioral Analysis

bullet-decor

User Research & Analysis

2010-2012

American Fork, UT

Accessibility Engineer

Certiport

Built screen reader compatibility solutions for Certiport digital certification testing platforms using ActionScript 3, Flash Builder, and Java. Solved the complex technical challenge of enabling JAWS, NVDA, and other assistive technologies to access secure testing content without compromising exam security protocols.Implemented ARIA labeling, focus management, and accessible navigation patterns that established systematic accessibility standards across Certiport's global network of 14,000+ authorized testing centers.

Skills:

Digital Accessibility

bullet-decor

Software Development 

bullet-decor

User Acceptance Testing

bullet-decor

Front-End Development

bullet-decor

Accessibility Compliance