UX & product strategy

Most products fail before anyone opens Figma. I connect user needs, business goals, and technical reality into a strategy that everyone can understand and rely on.

End-to-end redesign

Something is always more broken than it looks. I audit, restructure, and redesign the experiences that are quietly costing conversions, retention, and trust.

Cross-functional alignment

The best product decisions happen fast and stick. I build the working sessions, frameworks, and shared language that turn circular debates into clear direction.

Research & validation

Ship products built on data-driven decisions. I run the usability studies and concept tests that turn assumptions into evidence. Teams move faster and earn stakeholder buy-in with confidence.

AI-augmented workflows

Better work, delivered faster. I drive adoption and implement AI tools into the design process to gain time and headspace for the problems that actually require human judgment.

Governance & systems

Scale without chaos. I orchestrate the design systems, pattern libraries, and contribution models that ship products that stand the test of time.